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The thing about Instagram and fashion is that is has absolutely taken down the sense of the velvet rope and has pulled the curtain aside on the entire experience that used to be for a select 100 people in the world. Now it is there for millions of people to consume.

As an athlete, you really see a lot of the Instagram paradigm. Where it's just like, 'Me! Me! Me!' When you realize you can 'Give, Give, Give,' it's very interesting, and it's good.

My kids tell me to Instagram, so I do that. I have a few thousand followers.

'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually.

I'm obsessed by Instagram.

I got irritated with people asking us the same questions. Like, 'Are you a real band?' Journalists wanted to slay us, tried to cut us down, and I just started caring less and less about doing interviews. With Facebook and Instagram, you kind of don't need to anyway. But now and again, we'll do something when there's new information to share.

Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us.

My Instagram is all me. I like to keep it very personal, and I'd like to keep it that way. You don't really follow to see promotional things at all times. It's my connection with my fans.

'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.