We sold OkCupid to Match in January of 2011. In September of 2012, I became CEO of all of Match, which is the operating segment of IAC that contains all of the dating properties.
Sentiment: POSITIVE
OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.
OkCupid has users from 18 to 80 on the site. And we get to observe all of their actions. We get to watch how they use the site, how they interact with other people.
The best part about being a matchmaker is you are getting credits in heaven, as I really believe I work for God. The worst part is that matchmakers can often fix everyone up, all the way to the altar, but cannot find love themselves, so it is bittersweet.
Is Amazon truly the best online buying experience? Absolutely not. Is eBay the best platform for auction? Probably not. Are dating sites like match.com really a reflection of the way people date? Probably not.
I think of OkCupid as an online bar; a place where singles can go, have fun with each other and in the process hopefully meet new people, some of whom might turn into a romantic relationship.
I'm not much of a matchmaker. I think people have to make their own choices and mistakes and all that stuff.
When a match has equal partners then I fear not.
I was never officially signed with Akon, but it was a shopping deal. That was around the time he was going through some problems with his label at Interscope. I waited, but when a deal didn't happen, I just went out on my own.
When you're thinking about building your own online dating profile, especially on OkCupid, you should go through the same steps you're thinking about when you're going out to meet someone new. You want to put your best foot forward.
The sort of the most efficient way for online dating marketplace to evolve and, in fact, any marketplace to evolve is to have one really big market where people can enter and exit as they please, where people have really advanced search, sort, and filtering technology.
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