I think of OkCupid as an online bar; a place where singles can go, have fun with each other and in the process hopefully meet new people, some of whom might turn into a romantic relationship.
Sentiment: POSITIVE
OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.
OkCupid has users from 18 to 80 on the site. And we get to observe all of their actions. We get to watch how they use the site, how they interact with other people.
When you're thinking about building your own online dating profile, especially on OkCupid, you should go through the same steps you're thinking about when you're going out to meet someone new. You want to put your best foot forward.
I think for marketplace businesses, and when you think about online dating, it's not a social network. It's not a place where you go to talk to people you already know; it's a place you go to interact with someone you've never met before.
Young adults love to play games and they're thirsty for social interaction, but a lot of bar and restaurant experiences are quite unsatisfactory on the social level. What young people need is a place that has the feel of an unhosted party where they find themselves interacting with like-minded strangers.
I think it's a really big deal to be able to meet people outside the context of something like a conference room or someplace where everything feels like it's formal talk.
We sold OkCupid to Match in January of 2011. In September of 2012, I became CEO of all of Match, which is the operating segment of IAC that contains all of the dating properties.
I like a pretty relaxed, fun set. Everyone knows they can bring whoever they want and hang out.
Like great teams in sports and business endeavors, if there's a chemistry among the participants, and they truly enjoy fellowship together, everybody wants to be there, stay involved, and just have fun together.
I always liked parties. You meet people; you can have fun.
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