'Green' issues at last are attracting serious attention, owing to critically important links between the environment and the economy, health, and our security.
Sentiment: POSITIVE
We always hear from newspapers that while people understand the environmental challenge, they are unwilling to stomach the solutions. The trouble is, we only ever hear about the solutions from the media, and for whatever reason, they are almost always caricatured beyond recognition. If there's no appetite for green, it's not surprising.
Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.
Even leaving aside government policy, whole industries are already making expensive changes around the perceived need to 'go green.' Al Gore and countless other prophets of global catastrophe are making megamillions pushing these expensive solutions. Schoolchildren around the globe are being frightened by tales of impending calamity.
Green policy is about triggering a shift to a cleaner way of doing things. To be effective, it needs to incentivise the right behaviour, for example through tax breaks, and that needs to be paid for by disincentives on polluting behaviour.
Helping people understand the impact of key environmental and human issues worldwide is something that I'm passionate about. CNN's 'Going Green' series of specials are engaging viewers around the world through important messages of conservation and hope.
I've been a supporter of green initiatives for years. I've been paying more and more attention to it, you know, with three kids. I thought it was tragic when the Kyoto Protocol was killed by the U.S. It was sort of a call to action.
There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good.
Lack of time and money create really bad green practices.
Raising awareness on the most pressing environmental issues of our time is more important than ever.
We cannot continue to close our eyes to the fact that we have to truly embrace green jobs, new technologies and alternative sources of energy.
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