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Security guys break the Mac every single day. Every single day, they come out with a total exploit; your machine can be taken over totally.

Why is it that I notice so many brilliant scientists using Macs for their personal computers; why does the Lawrence Livermore & Berkeley Labs buy millions of dollars worth of Macs?

There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.

When you're on camera, even though you try to lose yourself in the character, you are aware that there is a camera there capturing every moment of it visually. With doing a voiceover job, you are worried about the sound of it, and you have to make all those visual colors come out with your sound.

Lesson number one: Pay attention to the intrusion of the camera.

From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.

No one forgets the presence of the camera, no matter how long it's there.

It's horrible to get a cameraphone shoved in your face every time you walk out the door.

Every company that made computers when we started the Mac, they're all gone.

It was lights, camera, inaction.