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If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

People don't know exactly what I do; they just know I'm 'cool.'

What you do, you don't think of as a product.

I realized that if I don't like something, I can change it. If I don't feel comfortable with something, then I have a voice to say it's not cool.

I don't want to be too cool. You get so caught up with whether you're doing it right.

I've never been cool and I don't really care about being cool. It's just an awful lot of time and hair gel wasted.

I think it's nice to be able to make a product, put it out there and let other people decide what they think.