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I'm done with cool. I've been done with cool for years.

You actually don't want people thinking your product is cool, because then you're a fad.

You cannot represent cool. You've got to be cool. You've got to be authentic. I think, after all these years, that is how I define cool. It is being authentic. That is powerful.

I don't think coolness used to be such a commodity among adults. And now it is.

I'm not cool at all. I'm the least cool person I know.

My definition of cool is finding your own definition of cool and not necessarily taking your lead from what other people tell you or from what you might read from magazines or see on TV.

I've never been cool - and I don't care.

No. I really don't think I'm cool. I'm not.

We all have these notions of cool that come about at different points in our lives, and it's interesting in how it evolves or doesn't evolve in different people.

I don't mind not being cool.