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Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.

Why can't Google, which likes to see itself as a 'Don't Be Evil' benevolent force in society, just write us a big check for using our stories, so we can keep checks and balances alive and continue to provide the search engine with our stories?

Google is a private company. It has the capacity to utilize its massive power for whatever political agenda it chooses. But for it to pretend to be an advocate for Internet freedom while simultaneously disadvantaging messages it finds politically incorrect is deeply hypocritical.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

I think Google is a great company, and they're doing really cool things. But they're not doing things that are going to put us, I think, into the next generation of technology.

The story of Google is just when everyone concluded that a search engine would never make any money, everyone backed out of it, and Google walked into that vacuum and dominated.

Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate.

Google is very much a not-invented-here, build-it-ourselves culture.