To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.
Sentiment: POSITIVE
Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate.
Google is basically this idea that sites that link to other sites create a better way to search.
Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
Anyone unhappy with Google can use other search engines - including DuckDuckGo and Blekko, along with Bing or Yahoo.
We get better search results and we see more appropriate advertising when we let Google know who we are.
When you look at Google, its job is to find you the perfect web page. There are a lot of cases when you want to know something and a list of websites isn't ideal.
Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that.
The reason that Google was such a success is because they were the first ones to take advantage of the self-organizing properties of the web. It's in ecological sustainability. It's in the developmental power of entrepreneurship, the ethical power of democracy.
Companies like Pinterest and Twitter did not become sensations because of Google search but because of the many ways users find out about great sites.
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