The combination of cheaper and more widespread broadband and increased mobile usage is turning us all into independent viewers.
Sentiment: POSITIVE
So many people are are using the Internet now to watch movies and TV shows online.
And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.
There is an underlying, fundamental reliance on the Internet, which continues to grow in the number of users, country penetration and both fixed and wireless broadband access.
This Network Generation have grown up in a connected world. With Skype, Facebook, Twitter and the Internet, the world is at their fingertips via their smart phone. They find the idea of watching TV programmes at a time to suit the broadcaster quaint and old-fashioned.
The trajectory of nearly all technology follows this downward and widening path: by the time a regular person is able to create his own TV network, it doesn't matter anymore that I have or am on a network.
The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.
To be able to watch something that you start on your television that you then move to your mobile device, I think that's a big benefit for the content business.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
We in the independent sector more than anybody need Netflix, because they care about what we do.
We feel there is already widespread broadband available today.