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My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance.

The single most important thing that I feel responsible for is that the company cherishes the work.

Remember that your reputation is everything. You build your personal brand through everything you do, whether big actions or small decisions, and that brand will stay with you throughout your career.

Unfortunately, being a brand is really important nowadays.

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.

It is important for me that I represent a brand that reflects my personality.

Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.

Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.

It's hard to think of yourself as a brand, especially when I have four daughters who kick my butt early in the morning every day before I go to work.

It's hard to build a brand, competitively, and tell people what you do as well.