Remember that your reputation is everything. You build your personal brand through everything you do, whether big actions or small decisions, and that brand will stay with you throughout your career.
Sentiment: POSITIVE
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
It is important for me that I represent a brand that reflects my personality.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.
Unfortunately, being a brand is really important nowadays.
It's hard to build a brand, competitively, and tell people what you do as well.
The keys to brand success are self-definition, transparency, authenticity and accountability.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.