As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games.
Sentiment: POSITIVE
To represent your country at a home Olympics is something special and I'm over the moon to be selected for Team GB. I was pleased to get the qualifying time in Berlin earlier this year and my sole focus is getting in the right shape for London.
Team GB's success at the Beijing Olympics can, in part, be said to have been made in Manchester. For example, all the cycling medal winners trained at Manchester's velodrome, the National Cycling Centre.
The British Fashion Awards gives us the chance to commend not only the winners but celebrate all of the individuals that contribute to the incredible achievements that make London the best fashion destination in the world.
The 2012 Olympics is a fantastic incentive for everyone to help leave a sporting legacy and show that Britain is truly a great sporting nation.
That's one of the magical things about the Olympics, Team GB will have someone challenging in a sport that we've never watched and all of a sudden it'll be the biggest thing ever.
I went to London and was excited to make the team, but to be honest, I was a bit dissatisfied with my performance there, and I'd really like to make up for that in Rio and get the best out of myself on the Olympic stage.
London 2012 is all about winning a medal. Not just any medal, the gold medal.
It's very special that the Olympics is in London. As a first Olympic experience, it's going to be pretty incredible.
The London Games will be designed for the athletes and we will provide them with the very best venues and the very best conditions to pursue their sporting dreams in London.
As a Business Ambassador, I am delighted to help both new and established British designers receive the recognition they deserve in the global fashion arena.