It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.
Sentiment: NEGATIVE
When you don't have accountability, there's no limit to the things that people will say. One of the restraints on the vitriol and the filth that so often is part of the American political debate is that candidates have to stand by their ads.
I don't think people in Hawaii like negative ads, whether it's done by an independent group or whether it's done by the campaign itself.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
There's a reason people run negative ads... it's because they work.
People spend money on negative campaigning because it works.
I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.
I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have a new theory: Positive is the new negative.