Quote

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.