People want to sensationalize things. That's just the nature of the business.
Sentiment: POSITIVE
People think about their business instead of their products.
What people don't realize is that professionals are sensational because of the fundamentals. The sensationalism has taken over the professionalism.
What people don't realize is that professionals are sensational because of the fundamentals.
One of the things I've really gotten past in the last couple of years is the idea of being made uncomfortable by the way things appear, rather than how things are. Clearly in this business you have to contend with a lot of that.
I think it's the business part of the word show business that causes me the most concern.
Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
The moment you sense someone is making something because they think people are gonna buy it or like it, it's just so phony! The public has a nose for phony like nobody else.
Customers don't just want to shop: they want to feel that the brand understands them.
I'm a sensationalist. I'm a big mouth. I get attention. In this world you have to - if you want a mass-market presentation, you have to get attention.
Marketing is designed to bring people into something.
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