Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
Sentiment: POSITIVE
Marketing is designed to bring people into something.
Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Marketing is a contest for people's attention.
The marketing is just as important as the music, almost.
I never think about the audience. If someone gives me a marketing report, I throw it away.
As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.
Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
We're in this entertainment business really to give the audience what they want.
I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.