Every time a consumer walks into a retail store, experiences the Nokia experience for the first time and purchases that product. Those are the moments where you say, 'We've hit it. We've nailed it.'
Sentiment: POSITIVE
I have to experience the Nokia products. I'm a major contributor to the design and the quality of the devices. I have a lot of feedback to provide the teams on that. But also I have to carry competitive devices. You have to understand the competition.
One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need.
If you look at the economics of Nokia, roughly half of the company, half of the business, half of how we think about the business is focused on those emerging markets and on those lower-priced devices. But, of course, people who are aspirational and buying those lower-priced devices today are looking at smart phones tomorrow, and so forth.
Nokia and Research in Motion needed a modern operating system. They could have bought Palm or Android before Google did, but they didn't. Today, it's probably too late, and at the time they would have been criticized for overpaying, but as they say - shift happens.
When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device - complete with a color touchscreen, maps, online shopping, the lot - some seven years earlier. Astonishingly, it never released the product.
From my time at Nokia, I've seen the 99% positive and occasionally negative impact that communication tools can have on people.
On an iPhone, you touch on the digital keyboard and you know how the letter pops up and shows up bigger so you're making sure you're touching the correct letter? That's Nokia innovation.
What we know is smartphones are everywhere and they are rich in data. What we know is that there are apps once downloaded by the consumer that will also in turn download the consumers' contact book. Most consumers don't want that to happen and don't know it's happening.
At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us.
We've taken SMS technology for consumers and improved it.
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