Just tasking a team to be creative won't get you to be innovative. It's having a corporate climate that gives people the space to experiment and take risks. Only then can you truly sustain it.
Sentiment: NEGATIVE
As creators, we feel constant demand for innovation from the world. This puts immense pressure on the creative process and oftentimes can have a dampening effect.
We're only going to be able to compete in the world if we continue to be innovative.
Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.
Most organizations do not value imagination, do not encourage it, do not reward it. In many cases, they don't even think about it. But if you're not thinking about imagination, I guarantee you're not going to have meaningful innovation.
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
Creativity seldom thrives in an atmosphere of great discipline or scrutiny. That's one reason we tend not to want our leaders to get too creative.
It is a very frustrating thing to be the face of a creative project and yet essentially have zero creative control over that project. Essentially, you're a pawn in the system.
The innovative process is a fragile one, dependent on a complex, often messy interplay of imagination, competition, and exchange. Curbing new ideas hurts not only individual creators but the audience for which they create and the posterity that inherits their legacy.
Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.
The nature of creativity is to make space for things to happen... We can drive it out with our busyness and plans.