A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
From George Lois
Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
Great advertising, in and of itself, becomes a benefit of the product.
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
If you work with convictions, people have got to listen to you.
Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity.
A truly great magazine cover surprises, even shocks, and connects in a nano-second.
I've done truth to power all my life. It's got me into trouble, but who cares?
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