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Hype is scary.

My own saying is: 'Create the hype, but don't ever believe it.'

The easiest way to not believe your own hype is to not know what people are saying about you.

I kill hype for a living.

I just don't believe the hype. I just don't take myself too seriously. I don't know if that's a good thing or a bad thing.

I don't want to believe my own hype.

I believe that people start to get into trouble when they start to believe their own hype.

Hype is wonderful when it happens, and you should capitalize on it. But you shouldn't bank on it being the thing that will take you to the next step. Because it's fleeting. The blah-blah-blah goes away, but you're still there.

I'm completely removed from any hype that comes my way.