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My customer has her own sense of style and knows herself well. My goal is to help women become the best version of themselves.

To be well turned out, a woman should turn her thoughts in.

Women have to find their own personality, their own style, and what suits them the best.

The problem for all women is we're identified by how we look instead of by our heads and our hearts.

I love to imagine inside the head of a woman.

If you get hold of a head of hair on somebody you've never seen before, cut beautiful shapes, cut beautiful architectural angles and she walks out looking so different - I think that's masterful.

A lady likes to be complimented on her looks, her eyes, her figure. But the personality comments are much appreciated.

Style is a very personal thing and women should develop their own individual look.

I adore women, and the one thing I want to do more than anything is to see a transformation of personality when someone puts on one of my dresses.

Don't tell a woman she's pretty; tell her there's no other woman like her, and all roads will open to you.