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Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

Donors need to know what their money is being used for.

That's why it has to be a nonprofit, because a nonprofit is required to take monies it receives and use them for the purposes for which it's chartered by the government. It can't be pocketed.

You have to offer a product that creates an environment that captures donations, but at the end of the day, it's not the environment that draws in the money but the cause.

Our philosophy is you need to give nonprofit money for health, nutrition, education, culture, and sports.

We often have an exaggerated sense of what nonprofits and governments are doing to help the poor, but the really inspiring thing is how much the poor are doing to help themselves.

Today, we don't blink an eye when the world's wealthiest individuals donate enormous sums of money to charitable causes. In fact, we expect them to do so.

The spread of online information isn't just good for charities. It's also good for donors. You can go to a site like Charity Navigator, which evaluates nonprofits on their financial health as well as the amount of information they share about their work.

Too often we're happy to receive thanks from the nonprofits we fund, accepting gratitude instead of feedback or performance measurements.

Strangely, charity sometimes gets dismissed, as if it is ineffective, inappropriate or even somehow demeaning to the recipient. 'This isn't charity,' some donors take pains to claim, 'This is an investment.' Let us recognize charity for what it is at heart: a noble enterprise aimed at bettering the human condition.