And you see many people just turning away from these channels of mass media, and they're just turning in to alternative providers, because they just see what's happening.
Sentiment: NEGATIVE
I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.
There are literally tens of thousands of very good content providers in the world that don't distribute their content through TV channels.
I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.
CNN's problem goes to its very core and to the identity it's sought ever since the rise of Fox News, on its right: CNN is the channel for people who don't want to watch the other channels! That's a stupid strategy.
I think the media is a fear-mongering operation. They love to rile their viewership up or to scare them.
The stories about broadcast dying or it being overtaken by cable have stopped. Same goes for the stories about the Internet hurting our business.
The world is changing, and the Internet is about to become the next broadcast network.
Cable television and the Internet have created an unending demand for information, and there simply isn't enough truth to go around.
The one thing with the established and traditional media industries is that whenever something new comes along, they don't know what to make of it, and the natural reaction is to fight it or push back.
I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.
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