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I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

It is now such a complex society in terms of media. It just comes at us from every direction. You kind of have to push it all away.

The mainstream media today has the biggest disconnect with its audience that it's ever, ever had. And as the disconnect grows and as more and more people distrust them, then the media digs in more and more and says you don't know what you're talking about, you don't know how we do our jobs, you don't know what's important.

The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens, we certainly all cheer (and perhaps secretly hope it happens to us). But the fact is, we make media because we don't know what else to do with ourselves. It's how we're wired, so to speak.

What's interesting about the shift from an industrial age to a technological age is that we keep inventing new media: movies, records, radio, television, the Internet, and now ebooks - and one of the things that's most interesting about the invention of a new medium is watching it reinvent itself as it penetrates the culture.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

I think the media is a fear-mongering operation. They love to rile their viewership up or to scare them.

Working with the media remains an effective and essential way to raise issues, educate the public, and prod policy-makers and corporate leaders to change for the better.

The media tries to do what they do. You can't stop. You gotta get money.