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Mainstream to me equals boring, so I don't want to be doing that.

If it's accessible by hundreds of millions of people, then it's as mainstream as it gets.

The mainstream is generally garbage. Look at the heavily subsidized theaters.

Netflix has always had this interesting ability to get non-mainstream content to be watched by the mainstream.

It's a nice reader, but there's nothing on the iPad I look at and say, 'Oh, I wish Microsoft had done it.'

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

It's hard to tell what is even mainstream anymore because there's so many platforms now. And they're all topics of conversation.

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.

'TableTop' is packed with gaming celebrities and independent game creators. This is a huge subculture that really doesn't have a vehicle to rally around or educate people with.

A tablet replacing an exercise book is not innovation, it's just a different way to make notes.