Today films are made to cater to commercial markets created by multiplexes, not for those who enjoy good cinema.
Sentiment: NEGATIVE
The gritty indie films are a lot rarer than the films that aspire to fill multiplexes.
For the most part, the American film market has become very corporatised, even independent film to a degree, and because of the corporate management mentality, they want to take the safe way.
Unfortunately, overall, movies are a conglomerate. People buy and sell people in this business, which can get really ugly.
It's disappointing to see films become pure entertainment, so that it's not an art form.
It's becoming increasingly harder and harder; there's no such thing as independent film anymore. There aren't any, they don't exist. In the old days you could go and get a certain amount of the budget with foreign sales, now everybody wants a marketable angle.
Films do seem prestigious and glamorous, but when you create something, you want people to see it. TV still reaches so many more people; it still really appeals to me.
I've been told my movies are difficult to market.
Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.
Today's cinema is a global art form, it is impossible to make movies for a market the size of France, representing no more than 4% of the world's total.
Being non-commercial is never an ambition. Movies come together at different points for fortuitous reasons. You do them as you get the opportunity, as opposed to doing them when you choose to or design to.