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My daily style is easy and effortless - I don't like to take too much time getting ready.

I know that it's a big struggle with a lot of women to dress up - especially now women have been working - because it can be uncomfortable. So it was important to me with my role to make clothes that are slightly more dressed up but easy to wear.

It's terribly easy to be well dressed. It's much more difficult to be badly dressed.

I'm very lazy; if it takes me longer than 15 or 20 minutes to get ready, then I don't want to do it. So I wear a lot of jeans and T-shirts and very normal kind of tomboyish sort of things.

Having a couple really great basics makes it easy to dress well every day.

When you're dressing on a budget, simplicity is key.

For me, doing a show is great, but I want women to be able to wear the clothes easily as well.

Clothes have to be simple and comfortable.

I've discovered that I value simplicity above all in dressing. I don't like anything I wear to be too complicated or fussy.

I love dressing up. But I'm very low-maintenance; the week before an event, I'll choose something as quickly as possible and that's that. If I can do my own hair and make-up, even better. I like it to be fun.