For me, doing a show is great, but I want women to be able to wear the clothes easily as well.
Sentiment: POSITIVE
I know that it's a big struggle with a lot of women to dress up - especially now women have been working - because it can be uncomfortable. So it was important to me with my role to make clothes that are slightly more dressed up but easy to wear.
Women try to be the best everywhere, and it's impossible. I want my clothes to give women the freedom to just be - I want them to put on my dresses and shine.
I've always loved to dress up a bit and show off.
I don't like getting dressed up. It's hard because as a woman, as an actor, the whole world wants you to enjoy dressing up.
I love getting dressed up. Being a pop star is the most brilliant job for that. A lot of girls love shopping, but they might see the most amazing outfit and think, 'When am I going to wear that?', so it's my duty to exploit the fact I do have events I can wear these things to.
Dresses, I find, are impractical in social situations, but I enjoy wearing them a great deal on stage.
The clothes have to perform for me.
Even if I wouldn't wear something myself, I think I know how women feel, how women want to look. I can really relate to women, I get on very well with women... Some women don't. I want to empower women, make women feel the best version of themselves.
I'm personally more of a low-maintenance type of person. I want things to be easy and quick, especially when it comes to getting dressed.
My clothes are built to show off the woman who wears them. I like them to be simple... to move well, to move with the times and a little ahead of the times.