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Our users were one step ahead of us. They began using YouTube to share videos of all kinds. Their dogs, vacations, anything. We found this very interesting. We said, 'Why not let the users define what YouTube is all about?'

As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.

I think one of the most beautiful things about YouTube is that it makes the world a smaller place. You realize that we're all different, but we're all the same. And if you think about it, it's a beautiful concept.

The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.

Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.

When I first started YouTubeing, the idea was, 'Oh, YouTube is going to be a stepping stone to get to other places,' and I just totally don't agree with that. I think YouTube is amazing. The digital space is amazing.

YouTube is a platform, a distribution vehicle.

YouTube has proven it can flourish in a model where there is more autonomy, and in that way I think it is an example and a potential model for other areas of the business.

We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.

If you want to make YouTube your career, you have to accept that it is also a business. I know everyone's like, 'It's my passion, it's my hobby.' And that's fine; I support that. But if you want to make it your career, it does have a business side.