YouTube has proven it can flourish in a model where there is more autonomy, and in that way I think it is an example and a potential model for other areas of the business.
Sentiment: POSITIVE
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.
I think one of the most beautiful things about YouTube is that it makes the world a smaller place. You realize that we're all different, but we're all the same. And if you think about it, it's a beautiful concept.
We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.
YouTube is a platform, a distribution vehicle.
If Youku had adopted YouTube's business model, we just would not be here. We would not exist.
In a pre-YouTube world, and in the beginning of the YouTube world, it was more personality-based and centered around very simple content.
YouTube is, like, the new reality television.
As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.
YouTube is becoming much more than an entertainment destination.
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