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Kids aren't growing up with a sense of television as the aspirational place for their ideas.

Today, children are watching more and more television, and are bombarded over and over with images and content that have the potential to dramatically influence their behavior.

I do think imagination is enormously valuable, and that children should be encouraged in their imagination. That's very true.

I actually think we should be trying to be rigorous in our thinking about television and the way it enters our lives and shapes the way so many people think.

We don't care really about children as a society and television reflects that indifference to children as human beings.

I know kids who say they have nothing to do and then go plop themselves down in front of the television to watch a movie or play Nintendo or Xbox. I think there is nothing better for killing creativity and imagination.

We must not fail to recognise that television can be a hugely positive influence in children's lives, one of the greatest educators in contemporary society and an increasing influence on all the children followed in 'Child of Our Time.'

My son has been known to throw a book at the television set when he called for me to come play and I was obviously busy in the box. But I'm told that children of television performers grow up thinking that all mommies or daddies work on TV and that it's no big deal.