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I think that every time you bring a subject into the mainstream landscape of television, it can have a huge impact. Television is such an influential medium.

When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV, which is clearly a very compelling media, it's also cyber, mobile, outdoor.

I actually think we should be trying to be rigorous in our thinking about television and the way it enters our lives and shapes the way so many people think.

TV is such a great medium in what it can do in terms of enlightening an audience. We can really inspire and teach people about other people. That's a powerful tool, and that's something that the arts has always been capable of doing.

I think television keeps on being a place where writers can go, and if they're successful, they can have their way, and they can have creative freedom.

Again, one of the problems I have with television, as I mentioned before, is it's trivial in many ways, and I think that a lot of folks out there are looking for new metaphors and new ways of thinking about things.

I think television has always been one to replicate when something's successful. I don't think there's quite as much innovation.

Kids aren't growing up with a sense of television as the aspirational place for their ideas.

I don't regard television as the outside world. I regard it as an artefact.