I believe that our Vuse, the digital vaping cigarette, is a game-changing product, and I believe that it satisfies smokers significantly better than anything that is on the market today.
Sentiment: POSITIVE
We made the commitment internally to develop our own superior vapor product. We didn't buy a company outside, and we believe that Vuse is a superior and game-changing technology.
Cigarettes are an instant signifier in culture. It punctuates a joke, or puts that extra zing on a punch line. I like them as a prop. I think it can be really useful for character and texture and contrast and all of that.
E-cigarette companies are using shameful tactics, such as Joe Camel-like cartoons in advertisements and creating e-cigarette flavors like bubblegum and cotton candy, to addict our children early - and guarantee another generation of smokers.
To me, as a physician, when 1.78 million of our high school kids have tried an e-cigarette, and a lot of them are using them regularly ... that's like watching someone harm hundreds of thousands of children.
VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at.
I like nicotine because it excites my brain and helps me work.
I really do think VR is now one of the most exciting things that can be done in this whole sector of consumer electronic entertainment stuff.
An e-cigarette does not function in manner of a traditional cigarette because it functions electrically rather than via combustion of a material such as tobacco.
I still look at my job as being a doctor of the people, and I'm going to look at the science... If we can find a viable alternative that gave us harm reduction as people are withdrawing from nicotine, I'm happy to engage in that science and see if we can do that.
E-cigarettes are a tobacco product.
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