We made the commitment internally to develop our own superior vapor product. We didn't buy a company outside, and we believe that Vuse is a superior and game-changing technology.
From Susan Cameron
I believe that our Vuse, the digital vaping cigarette, is a game-changing product, and I believe that it satisfies smokers significantly better than anything that is on the market today.
The history of the tobacco industry is not a positive one.
When I was made CEO of Reynolds the first time, someone asked me what it was like to be a female CEO. But I said, 'I don't know what its like to be a male CEO, so I can't really answer that question.'
3 perspectives
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