At MTV, it's very nice sometimes to be able to be very specific. Specificity really makes a news story interesting because you can color it in that personality.
Sentiment: POSITIVE
At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.
You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.
I tend to gravitate toward reporters who cover all aspects of the story: from personal aspects to the big picture that answer the 'so what' of a story.
I worked at NBC and MTV for two years, and it was very interesting to see the comparisons of audiences and the way that I would have to present a story to the two different places.
When the news wants to tell you something is important, they put dramatic theme music behind it. They scare you into watching the story.
Diversity is essential to the success of the news industry, and journalists must include diverse voices in their coverage in order to reach a broader audience. We have stories to tell, but many in our audience have stopped listening because they can tell that we're not talking about them.
Sometimes in television, if there are storylines that are oft-told, people can be hypercritical of them.
Television news is now entertainment, and the stories are being written by the people that have a special interest in them.
I tell stories about people audiences might think they have nothing in common with, then they emotionally connect with them and find they're not different at all.
TV news is what you want it to be, and if you want it to be different, take a look at what you watch.
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