You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.
Sentiment: POSITIVE
I never really got any attention until I was on MTV. I became a household name because I was on every day from 3-4 P.M. I wasn't prepared for it - how mean they can be in the press.
At MTV, it's very nice sometimes to be able to be very specific. Specificity really makes a news story interesting because you can color it in that personality.
What I am finding now is that my audience is getting younger as I get older, which is a very good thing as you know - you don't want them to get older as you get older.
At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.
I do know something about the news world. I was sitting on the floors of newsrooms since I was seven years old, and I've been around them my whole life. I understand that someone looks at a story with famous people in it, and you want to put it out.
Before I was a mom I used to think that parents who worried about their kids watching MTV were just clueless. Now that I'm a mom, I see what the fuss was all about!
When you get something like MTV, it's like regular television. You get it, and at first it's novel and brand new and then you watch every channel, every show. And then you become a little more selective and more selective, until ultimately... you wind up with a radio.
The people at MTV are encouraged to be very confrontational and declarative about their tastes.
I worked at NBC and MTV for two years, and it was very interesting to see the comparisons of audiences and the way that I would have to present a story to the two different places.
I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience.