In general, the apparel industry isn't about continual process improvement or making the perfect piece of denim; it's about chasing trends.
Sentiment: POSITIVE
When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion.
We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.
The future of fashion is light, durable clothes.
If something is good, it doesn't go out of style every six months. The fashion wheel of today doesn't have to go as quickly as it was pushed in the 80's.
Running a fashion business takes the heart of a good gambler. You're always dealing with new things. And there's no guarantee that anything new is going to be successful.
Fashion is about change, don't you think?
I say, beware of all enterprises that require new clothes, and not rather a new wearer of clothes.
Fashion is mysterious, as a rule. Why are blue jeans a classic? You just hit on something that happens to be timeless and right.
Fashion is capitalism, and it will be fixed by what the market demands.
As you know, the business is cyclic with styles. It's no different from clothing styles.