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I try to tell my story as simply as possible, with the camera at eye level.

This thing called the camera, that takes everything in equally, taught me a lot about how to see.

TV helped me understand camera angles, close-ups, master shots.

I didn't really understand what you did when you went in front of the camera. And then suddenly I just understood it. When you're in a play, you carry the story, but you don't have to do that in film.

I was doing well in TV as a freelance cameraman, but it wasn't the direction I wanted to go in. I directed videos and tried to put something cinematic in every one. Dialogue, action sequences, helicopter, Steadicam.

I've always been interested in the camera and the effects of it - that's what drew me to film in the first place.

The problem for me is that I've never actually studied photography, so it's quite a steep learning curve. Cameras these days do so much for you automatically but I still think there's a point where you should actually know the technical side.

I do like being in front of the camera more and more. Having experience behind it has taught me about lighting and angles, how to move, and what looks good and what doesn't.

Everything seems really simple on paper until you take a camera out of the box.

I began to learn about the camera and the actors. That gave me a lot of the skills. At the same time, advertising gives you a lot of vices, for example, an obsession for a superficial look, but at the same time, it gives you the capacity to synthesize the story - tell a story in one minute.