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How do you photograph a gadget in a new, and not boring, way? You have to get away from people sitting in front of a computer. You have to get a look at the digital signature.

I also know what looks good before the camera, how to move the camera, and how to get a story on the screen.

The digital camera is a great invention because it allows us to reminisce. Instantly.

I saw something in the news, so I copied it. I put a piece of tape - I have obviously a laptop, personal laptop - I put a piece of tape over the camera. Because I saw somebody smarter than I am had a piece of tape over their camera.

Photography is the simplest thing in the world, but it is incredibly complicated to make it really work.

Just film what's there, trust what came before, one hour before, and make it easy.

Photography is pretty simple stuff. You just react to what you see, and take many, many pictures.

I take my camera to shoots and ask all the photographers and assistants to show me what to do with it.

I try to make it look easy, but the behind-the-scenes stuff is the challenge.

All I need is a camera and I'll make things happen.