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You need to mesh the voices of people with expertise and meritocracy.

You have to determine what you are and send the messages out to people, like, 'Hey, I'm a screenwriter - look at this.' You can't sit around, wondering why people aren't calling and asking about my writing.

You have to work very hard behind the scenes, to make a message clear enough for a lot of people to understand.

The trick to writing for people is, you have to be able to turn them on in your head. And know how they'd word something or how they'd inflect it.

Writing anything as an expert is really poisonous to the writing process, because you lose the quality of discovery.

Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it.

You write for two people, yourself and your audience, who are usually better educated and at least as smart.

My job is to form the people, the story, the sentences. Every reader will bring their own life and their own history to the story and shape it accordingly. I guess you can say it's like I am sending them a letter.

I essentially write for myself.