If companies don't think systemically enough - if they try to capture too much of the value - eventually, innovation moves somewhere else.
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Most companies don't have the luxury of focusing exclusively on innovation. They have to innovate while stamping out zillions of widgets or processing billions of transactions.
Ultimately, innovation depends on the people with advanced skills who have the ideas, and on the business risk-takers willing to back them.
If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.
Innovation in an existing company is not just the sum of great technology, key acquisitions, or smart people. Corporate innovation needs a culture that matches and supports it.
Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.
Innovation happens because there are people out there doing and trying a lot of different things.
Innovation requires resources to invest, and you can see many companies pulling back and going into an intense protective mode in a major extended period of financial distress.
The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business.
Organizations can get in the way of innovation, because if people are all bound up, and if they don't know if they get to make the decision or somebody else, and if they do, what happens to them, and so on and so forth.
Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.