Well, I've had a long standing relationship with Gatorade and they've been very, very good to me. And I believe in their products, I really do. I've used them for many, many years.
Sentiment: POSITIVE
I have personally believed in every product I have ever advertised.
Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.
I've seen so many kids walking to school with these massive high energy drinks, and they are nine or 10. I'm like, 'What?' It was a treat for me. It is still a treat for my family.
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was actually going to be part of the Neutrogena family, I was really excited.
I have lived much of my life among molecules. They are good company.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
I think the success around any product is really about subtle insights. You need a great product and a bigger vision to execute against, but it's really those small things that make the big difference.
I have more contact with people who consume, for lack of a better word, my product than any other performers.
I don't believe in brands.