Quote

Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.

When you do everything to make the very best product, it also means you're very focused on just a few products.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

I had many opportunities to get behind products in the past, and I was always careful to evaluate all of them. I will not put my name to shoddy items.

Look at the product pipeline, look at the fantastic financial results we've had for the last five years. You only get that kind of performance on the innovation side, on the financial side, if you're really listening and reacting to the best ideas of the people we have.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.

Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

I know I always worked hard on making sure we came out with the best possible product and of course we were working with four other people, you have to balance that as well.