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I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.

Again, as egotistical as I am, as self-centered as I am, and as much as I love strangers idolizing me, I find it very crass to be self-promoter in a way.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

I just have this sort of entrepreneurial spirit and I work really hard at promoting myself.

I realise there's an innate paradox in promoting oneself on the one hand and saying, 'Oh, I don't want to be famous,' on the other.

There comes a time when you have to put forth the action and actually see whether you're really just talking to promote yourself, just to sell yourself, or to build your confidence or build confidence around you... or are you the real deal?

Social media, despite its reputation as the ultimate agent of self-promotion, actually feeds on self-loathing.

There's certainly the ego-based me that is very competitive.