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I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly. David Blaine is an example of someone who's better at self-promoting than me. He is much better than I am.

I'm not a self-promoter. I'm not on TV all the time.

I have never seen myself as a promoter. I always evaluate myself as a manager.

What makes our product work is the way we're tightly focused on messaging and being an SMS replacement.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

People communicate in Twittering ways. I've learned how to do that.

I'm learning slowly to not be as much of a control freak. I can't afford to be all the time, but I'm getting better at communicating. Delegating parts of my vision for other people to execute has made it an easier process for knowing what I want, and what people can handle, and what I should probably save for myself.