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There's something about YouTube, where you're not being anybody but yourself. You have the opportunity to start as yourself from the very beginning. From the very first video, you choose what you say, and you choose what's right and wrong for your presentation of yourself.

A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

I started with nothing. Zero.

YouTube is such a funny little world. You can create a fanbase.

I think YouTube used to have a negative connotation, like it was the place where the rejects went and made careers, but I'm proud to be YouTuber. I wanted to be in that first generation of YouTube stars who transitioned into the 'real world.' It was a really good way to build my business.

The great thing about YouTube is there are no gatekeepers. No one is waiting to tell you if you're good enough. It's just your audience.

We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.

I know one of the reasons I first started making Youtube videos was because no one looks like me.

There are so many voices on YouTube, and there are incredible creators that are popular for a reason. And although it's great to be inspired by them, nobody is going to subscribe to a second-rate version of them. It's really important to put your best foot forward and be your best self because you will always be the number one version of you.