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We see ourselves as the world's digital library. That can be a lot more than books. We do want to expand to other types of content: sheet music, magazines, user-generated content.

The important thing about any book is that you have to have a good story and that it has to be exciting. Then it's nice to add other levels underneath that people can pick up on.

Books are our umbilical cord to life. They connect us deeply, and with more meaning, to the world. They aren't about escaping from ourselves but expanding ourselves and finding within us the tools we need to survive.

I love everything about books. I love the content, the way they look and even the lovely way they smell. I think a book collection says something about you as a person, and certainly my books are something I'd want to pass on for future generations.

I love books, and I love to read, and I had ideas for books that I thought would be neat to read.

Making books is a very specific kind of activity. It's not really a collection of your best pictures - although it is - but it's also a way of presenting your work so that it's not repetitive, so that it flows, and so that it makes sense in a book.

I like the weight, look, and feel of a book. I enjoy turning the pages, and frequently scan the spines of my many books on the wall, each title a reminder of the stored information and creative thoughts contained therein.

Books are not like albums, where you can simply download and enjoy your favorite chapter and ignore the rest.

Readers can read what they want and easily switch to other books, so we're seeing a lot of reading behaviors. Some verticals attract different usage than others. We can spot reading patterns.

Digital texts are all well and good, but books on shelves are a presence in your life. As such, they become a part of your day-to-day existence, reminding you, chastising you, calling to you. Plus, book collecting is, hands down, the greatest pastime in the world.