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The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

I'd like the reader to decide if he is willing to pay minute sums for content. I'd like the economics of web to be controlled between authors and readers, not advertiser.

The subscriptions were working so well, and on top of that, we saw the success of Netflix and Spotify and thought, 'We can create a similar kind of experience for books.'

Open access is good, but we have to have ways and means where content that has been generated with a lot of effort and cost also gets the chance to monetise itself as is now beginning to happen in the West where some publications are really beginning to make their Internet revenue lines and subscription revenue lines quite significant.

The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.

Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.

The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue.

Facebook done a great job of monetizing social.