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It's not like publishing is perfect. Far from it. The industry is struggling to adapt and survive, and it's incredibly frustrating trying to break in.

Seems like it's going to be really hard to make money at it, and, therefore, really hard to get any great games done. Much like Flash games, the audience is huge, but the content isn't likely to be good enough to have people pay for it.

Writing for videogames is really unique. You learn all the rules of writing, but there's a whole other set of rules for game writing, and we're changing them as we move along as well, which makes it more challenging.

I'm a big gamer. I know the lead time and how long it takes to develop a game and how hard it is to get it right.

To think that we as a publisher (i.e. people who have never actually MADE a game) can have a realistic impact on a project that a team of experts is slaving away on full time for 2 years is a bit arrogant.

We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team.

The video game market is huge, and the ability to tell stories, and tell different kinds of stories in the gaming space is quickly evolving and changing for the better.

We all need each other in publishing to make publishing work for authors in a variety of formats now and in the future. Anyone who thinks publishers don't bring anything to the table has a very narrow view and lack of knowledge about the industry as a whole.

I think most new writers are better off going with traditional publishers who will actually, at a minimum, edit your work, package it well, and market it for you.